摘要
建立农资电子商务交易模式是信息化条件下现代农资流通体系发展的必然趋势。近年来,湖南电子商务发展效益不断显现,农资电子商务发展环境不断优化,发展模式不断形成,但湖南农资物流配送体系仍相对落后,高端电商人才及营销团队匮乏,农村电子商务发展总体水平不高。湖南省作为农业部批准建设的农业生产资料电子商务试点省份,根据湖南农村市场现状,应推行以B2B2C为主、BAB为辅的湖南农资电子商务发展模式,形成"农资生产企业+实体连锁店+农户""线上+线下""手机+电脑"相结合的农资电子商务运营模式。
Establishing agricultural mode of e-commerce is the trend of development of nlodern agricultural material circulation system under the condition of information. In recent years, Hunan benefit show on e-commerce, development of agricultural e-commerce environment continues to be optimized, development pattern formation, but Hunan agricultural logistics and distribution system is still relatively backward, lack of high-end e-commerce expertise and marketing teams, rural e-commerce development overall level is not high. Hunan Province as the ministry of agriculture approved the construction of the agricultural production e-commerce pilot provinces, according to the Hunan rural market situation, should be implementation based on B2B2C,BAB supplemented by the Hunan agricultural e-commerce development model, forming ＂EAMP＋entity chain＋farmer＂ ＂online ＋ offline mobile ＋ PC＂ combination of agricultural e-commerce business model.
出处
《天津农业科学》
CAS
2016年第8期69-71,84,共4页
Tianjin Agricultural Sciences
基金
国家科技支撑计划课题(2014BAD10B08)
