摘要
在当前石油资源日益紧张,价格不断攀升的国际形势下,我国作为人口大国,在节能减排方面的重要性不言而喻。为了推动节能减排的发展,我国在政策方面对新能源汽车的发展支持力度十分巨大。本文在此背景下展开研究汽车消费者对新能源汽车的购买影响因素。首先介绍了新能源汽车、绿色经济和可持续发展的概念,并分析我国消费者购买新能源汽车的现状;接下来下分析新能源汽车消费者购买的影响因素,主要包括汽车品质因子、汽车品牌因子、购买成本因子和售后保障因子四个方面。通过分析出新能源汽车消费者购买影响因素,进而有针对地提出促进我国新能源汽车产业发展的对策,在实践方面对我国新能源汽车的发展提供助力。
In the current situation that oil resources are increasingly tight, prices rising international, the importance of energy conservation for China is evident. The development of electric cars and hybrid cars isnot only an effective way to alleviate the current situation of shortage of oil resources, but also to enhance the core competitiveness of China＇s automobile industry major strategic initiatives. In this context, the paper launched the research of factors influencing in consumers＇ purchase buying new energy vehicles. Firstly this paper introduces new energy vehicles, the concept of a green and sustainable development, and then analyzes the status of China＇s consumers buying new energy vehicles. Next, the auteur analysis the factors which influencing consumer purchases of new energy vehicles, including quality factor, brand factor, cost factors and after-sale factor. By analyzing the factors which affecting consumers＇ purchase of new energy vehicles, and then givingproposes for the promotion of new energy automotive industry development strategies, this paper is in order to provide assistancein the practical aspects of the development of new energy vehicles.
出处
《上海管理科学》
2016年第3期56-63,共8页
Shanghai Management Science
