摘要
目的研究数字化时代视觉形态的表现形式、传达手段和实现过程,分析新的视觉艺术语言的特点。方法通过案例分析近年来出现的以多媒体技术为基础的图形创意、数字视像和基于网络虚拟现实技术的交互性设计作品特点,归纳视觉形态的多样性、视觉形态的参数化、视觉形态的动态化。结论视觉形式由以往纸媒的静态化、平面化、单一化,逐渐发展演变为数字媒介的动态化、多维化、跨界化和综合化的态势。在有效运用数字化视觉形式表现手段的同时,需要提升人们的审美趣味、创新思维和设计内涵。
It researches the expression form, convey methods and implementation process of visual form in digital age, and analyzes the characteristics of the new visual art language. Based on the case analysis of the design works features about graphic originality, digital video with digital technology and the interaction design works with virtual reality technology in recent years, it summarizes the diversity of visual form, visual form of parameterized, visual form of dynamic. Visual form by static, complanation and simplification of the print before, gradually evolving into digital media dynamic, multidimensional, crossover and integration trend. We use digital visual form means effectively, at the same time, we need to increase our aesthetic taste, innovative thinking and design connotation.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第14期43-46,共4页
Packaging Engineering
基金
江苏高校哲学社会科学研究基金指导项目(2011SJD760010)
南京理工大学自主科研专项计划资助项目(No.2011YBXM178)
