摘要
在当前宽带提速降费成为常态的背景下,以光纤到户为纽带,以各类终端为契合,增加用户黏度,辅以宽带互联网应用内容和增值业务为手段的服务营销,是今后宽带业务发展的方向,而差异化和个性化则是核心竞争力的精髓。在全光互联网时代,应开展不同层级的社区业务经理的全成本承包,充分调动一线员工主观能动性和创造性,同时驻地网的营销应以驻地网小区不同群体业主个性化需求有针对性的展开,而网络的建设模式则应与其所提供的业务相匹配。
With facilitating faster and more affordable internet connection has become the norm. based on the fiber to the home,providing all kinds of terminal and other means to increase the viscosity of the user,and broadband Internet applications or valueadded service as a means of service marketing to attract new users,is the future direction of broadband business development,while the dissimilation and personalized is the essence of the core competence. In the all-optical Internet era,the total cost contract for community business manager is adapted to mobilize the positivity,the personalized service is carried out for different subscriber in station network marketing,the network construction mode is matched with the corresponding service.
出处
《邮电设计技术》
2016年第6期74-78,共5页
Designing Techniques of Posts and Telecommunications
关键词
全光驻地网
个性化网络
精准业务营销
全成本承包
All optical network
Personalized network
Precision marketing
Total cost contract
