摘要
根据受众媒介使用习惯,全媒体环境下形成六种主要新闻用户类型:新媒体型、传统媒体型、过渡媒体型、移动新媒体型、非移动新媒体型和混合新媒体型。年龄、职业和受教育程度与新闻媒介选择显著相关;性别不相关;收入与新媒体选择不相关。不同类型的受众,其新闻获取的需求、频率、时段、场所、内容、形式等,存在微妙异同。未来全媒体新闻发展需要尊重各类型新闻用户媒介使用需求,实行差异化传播策略,加快全媒体用户数据库建设与大数据应用,重视传统电视新闻与新媒体图像类新闻,加强对新闻情境的研究等。
According to the audience's media use habits, six main types of news users have been formedin the Integrated Media environment, including new media type, traditional media type, transitional mediatype, mobile media type, non- mobile media type and mixed new media type. Age, occupation andeducation significantly influence the choice of news media; gender is not related to all media selections;income is not related to new media selections. There are subtle similarities and differences betweendifferent types of audience about their media news acquisition of demand, frequency, time, place, contentand forms. In the future, the development of Integrated Media News should respect the demand ofdifferent news user types. Differentiated communication strategies should be implemented. Integrated Mediauser database construction and large data applications should be accelerated. More attention should bepaid to traditional TV news and new media image news. Exploring the news situation will help toinnovate the integrated news platform.
出处
《河南社会科学》
CSSCI
北大核心
2016年第5期83-94,124,共12页
Henan Social Sciences
基金
国家社科基金项目(09BXW025)
