摘要
以230位在C2C网站有过购物经历的消费者为研究样本,对交易中卖家的信用现状、信用问题的改进对策等进行了问卷调查。通过对问卷数据的实证分析结果显示,在C2C交易中卖家存在商品与描述不符、配送不及时、售后服务得不到保障、赝品、劣品、索赔难实现等不诚信的行为。根据研究结果对改进网络卖家的信用问题提出了保障商品质量、加强自身的信誉建设、加强网络安全、完善电子商务方面的法律法规、加强政府监管和失信惩罚力度、提高全体公民的信用意识等建议。
We have carried on the questionnaire survey on the sellers＇credit status in the transactions and the improvement countermeas- ures to the credit problems based on 230 consumers who had shopping experience in C2C website as the research sample. The results of the empirical analysis based on the questionnaire data show that the sellers have dishonest behaviors which are manifested in the facts that goods are not in conformity with description, delivery is timely, the after - sales service is not guaranteed, products are fake and in- ferior and it~ not easy to lodge claims in C2C transactions. Based on the results, we make recommendations to improve the network sell- er~ credit problems.
出处
《新余学院学报》
2016年第4期21-24,共4页
Journal of Xinyu University
基金
安徽省高校省级优秀青年人才基金重点项目<C2C电子商务中信用问题研究>(2013SQRL111ZD)
安徽经济管理干部学院科研团队项目<信息的安全管理与决策支持>(YJKT1417T01)
安徽经济管理干部学院教研团队项目<信息安全技术教学研究团队>(YJTD201501)
