摘要
政务微博有两大功能属性:大众传播媒介属性和社会治理工具属性。以前者为主导功能的政务微博的发展具有互动性差、不可替代性弱、竞争力下沉等局限性;以后者为主导功能的政务微博具有服务性强、互动性有保障、能促进机构的去层级化、能构建新公共服务理念的实践场域等优势。"@问政银川"的案例分析可以帮助我们更好地理解政务微博社会治理工具属性应用的社会条件、相关要素和具有现代性理论应用的转向。
The government has two main functions: the mass media attribute and the social management tool attribute of the government.The former for the development of the dominant function of government micro-blogging is of weak interaction,irreplaceable and the limitations of weak competitiveness subsidence; later as the dominant function of government micro-blogging has strong service,guaranteed interaction.The case analysis of"@ Yinchuan governance"can help us better understand the social conditions,related factors and the applicable transformation of the modern theory.
出处
《北方民族大学学报(哲学社会科学版)》
CSSCI
2016年第4期111-114,共4页
Journal of North Minzu University(Philosophy and Social Science)
基金
国家社会科学基金项目"民族自治地区传播网络构建及参与式传播模式研究"(15CXW021)
宁夏高等学校科学研究项目"宁夏新媒体社会聚合功能及社会控制对策研究"(NGY20140140)