摘要
新时期,随着社会的不断发展,我国电子商务得到快速发展,生鲜农产品电子商务整体上也呈上升趋势,对于促进我国农业经济的发展具有重要的作用。但是,消费者对生鲜农产品电子商务的信心缺失,直接影响了该类电子商务的健康发展。因此,为提高消费者的信任度,加强对其影响因素的研究显得尤为重要。文中主要通过分析相应的影响因素,探讨了提高消费者信任度的有关措施。
In the new era, with the continuous development of society, rapid development of e-commerce,e-commerce as a whole fresh produce is also on the rise, promoting the development of China＇s agricultural economy has animportant role. However, consumer confidence in e-commerce in the absence of fresh agricultural products, such a directimpact on the healthy development of e-commerce. Therefore, in order to improve consumer confidence, strengthen itsresearch impact factor is very important. In this paper, through the corresponding fan factors discussed consumer trustrelated measures.
出处
《物流工程与管理》
2016年第6期102-103,共2页
Logistics Engineering and Management
基金
海南省2014年哲学社会科学规划课题"国际旅游岛建设前后五年海南旅游产业结构变迁实证分析"(HNSK14-35)
