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基于SWOT-AHP的昌吉州生态农庄发展战略选择研究

Study on Development Strategy Selection of Eco-Farm in Changji Hui Autonomous Prefecture Based on SWOT-AHP
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摘要 以新疆昌吉回族自治州为例,在SWOT定性分析该区域发展生态农庄的优势、劣势、机遇和挑战的基础上,用SWOTAHP模型构建生态农庄发展战略层次分析模型,得出其综合评价值(0.146,0.339),确定其发展战略选择为SO开拓型战略,即昌吉州生态农庄发展主要应结合自身优势,把握外部机遇,协调稳步增长;同时提出了相关的政策建议。 With Changji Hui Autonomous Prefecture as an example, on the base of SWOT, qualitatively analysising the strengths , weaknesses , opportunities and threats of the region developing eco-farm, this paper uses SWOT-AHP model to build its analytic hierarchy model of development strategy. Results shows that its comprehensive evaluation value is (0.146, 0.339) whereby correspond- ing choice of development strategy is SO which is pioneering strategy. Therefore, development of eco-farm should combines itself strengths , and grasps external opportunities in coordination and steadily pace for Changii Hui Autonomous Prefecture. Meantime, this paper proposes corresponding policy and recommendations .
出处 《天津农业科学》 CAS 2016年第7期58-61,73,共5页 Tianjin Agricultural Sciences
基金 新疆维吾尔自治区产学研联合培养研究生示范基地项目(xjaucxy-yjs-20141024)
关键词 生态农庄 发展战略 SWOT-AHP 昌吉州 eco-farm development strategies SWOT-AHP Changji Hui Autonomous Prefecture
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