摘要
在互联网背景下,企业营销手段更为丰富,微商在网络环境下产生,是一种新的营销模式。通过对微商进行解读找出微商文化发展存在的问题并进行了分析,提出促进微商文化发展,营销发展的策略为:创建多元创新文化,使企业在微商营销过程中,获得更大的营销利益,实现其营销的价值,促进企业健康可持续发展。
In the context of interact, the means of enterprise marketing are more rich. The generation of micro - busi- ness under networked environment is a new marketing model. Through the interpretation of micro - business, this pa- per finds the problems in cultural development, analyzes them, and puts forward the strategies of promoting the devel- opment of micro - business culture and marketing, which are to create multiple innovation culture, enable enterprises to gain greater marketing benefits in the marketing process of micro - business, achieve its marketing value, and pro- mote the healthy and sustainable development of the enterprise.
出处
《山西广播电视大学学报》
2016年第2期82-84,共3页
Journal of Shanxi Radio & TV University
关键词
微商
微商文化
企业文化
发展策略
micro - business
culture of micro - business
enterprise culture
developing strategy
