摘要
社会公众的文化需求和文化参与行为因其年龄、职业和所处阶层的不同而存在明显的差异。调研表明,我国基层公共图书馆受众具有独特的群体心理特征和行为特征,性别、年龄、职业、收入水平、文化程度等因素的差异,不同程度地影响公众的参与频次、参与内容、线上关注行为和志愿服务等,形成了不同的行为模式。由于受到体制僵化、受众消费习惯快速变化等主客观因素的共同作用,当前基层公共图书馆普遍出现主体受众需求类型与公共供给产品错位、基层图书馆功能单一与公共文化领域的功能配置不对称等问题。对此,从优化国家政策层面看,应从建立主体受众群体优先机制、重建图书馆公共文化领域的功能结构和完善文化需求表达与反馈机制三方面入手,创新基层公共图书馆扩大公众参与的政策路径。
The cultural needs and participation behaviors of the public are apparently different in different ages, occupations and classes. The research of the basic-level public library in 18 provinces, 49 counties organized by Wuhan University＇s research group shows that there are some special characteristics of group psychology and behavior in the readers of the basic-level public library. The factors such as gender, age, occupation, income level and cultural level affect the frequency of public participation, participation content, online attention behavior and voluntary service in varying degrees, forming different behavior patterns. Subjected to the effect of the rigid system and rapid changes in consumer habits, the basic-level public library universally have some problems, such as the misplacement of receptors demand type and the public supply product, the single function of the basic-level public library, the functional configuration in the public culture field and so on. In order to optimize the national policy, we should expand public participation of the basic- level public library by innovating the policy path from the following three aspects： establish the priority mechanism of the subject groups, rebuild the function structure of library in public culture field and improve the expression and feedback mechanism of the cultural demand.
出处
《文化软实力研究》
2016年第1期119-132,共14页
Studies on Cultural Soft Power
基金
国家哲学社会科学基金艺术学重大项目“公共文化服务体系建设与运营中财政保障标准与保障方式研究”(13ZD04)
关键词
基层公共图书馆
文化参与
群体性特征
政策路径
Basic-Level Public Library
Cultural Participation
Group Characteristics
Policy Path
