摘要
随着互联网技术的发展与成熟,新媒体被大众更多地接纳与采用,与此同时,传统媒体的生存空间被压缩,生存压力与日俱增。在全新的时代背景下,传统媒体与新媒体不再是简单的竞争关系,两种媒体互有优势,又有国家相关政策推进,在竞争中以融合求发展是最好的选择与唯一的出路。应将传统媒体与新媒体相加融合,从体制、内容、用户、盈利模式以及终端平台等方面进行改革与建设,发挥双方的优势,走出一条融合之路。
New media is popular with the development of Internet technology and mature. At the same time, the living space of the traditional media is compressed and the survival pressure is increasing. Traditional media and new media is no longer a simple competitive relationship, two media has their own advantages with relevant policies to promote. Therefore, seeking development instead of competition is the best choice. The paper proposes integration of traditional media and new media, makes reform in aspects of system, content, users, profit model and terminal platform and demonstrates the advantages of both sides.
出处
《福建商业高等专科学校学报》
2016年第3期81-84,共4页
Journal of Fujian Commercial College
基金
福建省教育厅A类项目"新媒体时代传统媒体的应对策略与发展思路"(JAS14419)
关键词
传统媒体
新媒体
媒体融合
traditional media
new media
media integration
