摘要
"互联网+"时代下广告学专业人才培养面临重新构建理念和实践路径的转型期,应对互联网思维是当前思维观念上的基础前提,从新型创意传播管理人才培养入手,兼顾新型结构优化和质量提升策略的尝试,能够为新形势下的高校文化素质教育人才培养提供可参考对策与选择。
Under the background of ＂internet＋＂ .advertising professional talent training faces the transition of the idea and the practice path. deal with the Internet is the foundation of the current thinking on the premise of thinking, from a new creative talent training of the management of transmission, combining new structure optimization and quality improvement strategies to be able to provide countermeasures for reference and selection of university culture quality education personnel training under the new situation.
基金
2015年辽宁省教育评价协会第一届教学改革与教育质量评价研究(一般课题)项目:基于"八化多元联动"的视觉传达设计专业教学改革与教育质量评价研究(项目课题编号:PJHYYB15331)
2012年辽宁省高等教育本科教学改革研究项目:广告学专业本科"四维互导"创新型人才培养模式研究与实践(项目批准号:D091211005)
关键词
广告教育
互联网思维
新型创意传播人才
结构优化
质量提升
advertising education
the Internet thinking
new creative professionals
structure optimization
the ascension of quality
