摘要
在大众消费时代，随着全球消费主义意识形态的全面渗透和旅游产业技术的进步，旅行活动日趋标准化。因此，旅行活动中的重要环节——购买特产，也被纳入“去地方化”的潮流中，使得特产逐渐成为“无地方性”的普通商品。然而，由于旅游产业在提供共性的同时，又必须努力生产出差异性，这决定了那些被“去地方化”的特产，又需要被“再地方化”。特产的“再地方化”，是通过地方性的再生产、地方传统的发明和“新特产”的生产等形式实现的。通过“再地方化”，特产获得了诗意的重建，使作为消费品的特产呈现“反消费”的特征，从而延续着消费主义的逻辑。
In the age of consumption, Travel is standardized because of global consumerism ideology and the development of tourism industry. Therefore, native product, which is an important part of travel activities, is involved in the trend of Delocalization nary products and no longer unique Gradually, native product becomes ordiversal and personalized, this means However, tourism industry is both unigeneral, relocalized can be classified native product must be relocalized. In into three types： Innovation of local culture, fiction of traditional culture and the production of ＂new native product＂. Poetic native product is created by right of relocalization, and native product that is consumer goods presents the characteristic of ＂anti consumption＂. But the logic of consumerism is the same.
出处
《文化研究》
CSSCI
2016年第1期48-58,共11页
Cultural Studies
基金
海南大学“中西部高校提升综合实力工程”之“海南文化软实力科研创新团队”系列成果之一
关键词
特产
去地方化
再地方化
消费主义
native products delocalization relocalization consumerism
