摘要
针对目前市场上针织毛衫款式创新不足,无法迎合年轻消费者需求的现状,通过对高校学生进行问卷调研,了解当代大学生在针织毛衫款式、面料、色彩、局部设计、编织针型与组织结构、穿着方式喜好等方面的消费心理与消费意向,并结合多年设计经验进行分析,旨在为企业、高校或相关专业设计人员提供可靠的研究数据与设计参考意见.研究得出大学生对于针织毛衫消费处于接受状态并有明确的消费倾向,在针织毛衫的消费选择中,大学生更愿意接受端庄、大气并具有时尚感的款式、舒适的面料以及简洁的色彩搭配,不喜欢设计过于复杂的产品,企业或相关设计人员需要及时了解大学生消费需求,有针对性地进行针织毛衫产品的设计、开发与创新.
Knitted sweater design innovation is insufficient in the market and unable to meet the demand of young consumers,to solve this question,questionnaire surveywas carry out to understandcollege studentsconsumption intentions and preferences on style,fabrics,color,local design,knitting stitch,weaving structure and wearing preference,etc.,combined with the experience in design,reliable research data and design reference opinions for enterprises,colleges or relevant professionals was proposed.The research shows that the college students have a clear tendency of consumption in sweater,and they are more willing to accept the dignified,elegant and fashionable styles,comfortable fabrics and simple color matching,and don’t like the products with overly complex design.The suggestions of enterprise or relevant designers to understand college students’ consumption demand in time,and carry out targeted design,development and innovation of knitted sweater was finally proposed.
出处
《北京服装学院学报（自然科学版）》
CAS
北大核心
2016年第1期37-45,共9页
Journal of Beijing Institute of Fashion Technology：Natural Science Edition
关键词
针织毛衫
大学生
调研
分析
设计
knitted sweater
college students
survey
analysis
design
