摘要
随着中国加入WTO,经济发展迅速,人民生活和审美水平提高,国外新鲜时尚的事物不断冲击着人们的视野,传统的服装品牌已无法满足人们对个性化、情感化表达的需求.同时,独立服装设计师品牌注重个人品味、审美情趣的表达,迎合了消费者的心里需求.以无锡地区培养独立服装设计师品牌的条件为研究对象,提出独立服装设计师品牌在无锡地区的发展策略.为想走独立设计师之路的在校大学生、独立青年设计师及业内相关人士提供相关的理论支持,有利于认清现实中存在的优势条件和不利因素,以把握住良好的机遇,为建立或调整设计师品牌的发展规划提供一定的策略参考.
Traditional clothing brand is unable to meet the needs of the people inpersonalization and emotional expression following with China’s accession to the WTO,with which the economic develop rapidly,people’s life and the level of aesthetic improved,and the new fashion of foreign things impact people’s vision continuously.At the same time,independent fashion designer brand focused on personal and aesthetic taste to meet the needs of consumers.Based on the study of the conditions for the cultivation of independent fashion designers in Wuxi,the development strategy of independent fashion designer brand in Wuxi area was put forward.The relevant theoretical support was provided for the university students,independent young designers and industry related people,which is conducive to understanding the advantages and disadvantages in reality and to grasp the good opportunity,and contribute to the setup and adjustment as well as the development of China’s independent fashion designers brands.
出处
《北京服装学院学报（自然科学版）》
CAS
北大核心
2016年第1期13-17,共5页
Journal of Beijing Institute of Fashion Technology：Natural Science Edition
基金
国家自然科学基金青年科学基金项目(61503154)
教育部人文社会科学研究基金项目(11YJA760059)
江苏省产学研前瞻性联合研究项目(SBY201320235)
江苏服装品牌创新战略研究项目(12SYC-047)
关键词
独立服装设计师品牌
地区优势条件
发展策略
independent fashion designer brand
regional advantage
development strategy
