摘要
研究表明,我国与哈萨克斯坦相比具有场馆设施齐全和城际交通便利等七大优点;同时也存在雾霾天气严重和冰雪项目发展不平衡等劣势。波兰等三国的退出,给中国申奥成功提供了前所未有的机会。哈萨克斯坦环境优美、滑雪设施齐全和奥委会不成文规定也给我国申奥成功带来一定的威胁。针对自身不足和国外威胁,我国开通了官网和专题宣讲等宣传策略,以促进申奥成功。
Result shows that compared with Kazakhstan,China holds seven advantages such as rich venues and facilities,and convenient inter-city transportation. Meanwhile,we also take the disadvantages of serious haze and imbalance development in winter sport events. In addition,Poland and other two countries＇ retreating offers China with an unprecedented opportunity. However, there are also threats from Kazakhstan： tidy natural environment,full skiing facilities,and unwritten IOC rules. China carries out many propaganda strategies such as opening official website and proposing special public declaration,to promote the bidding activities.
出处
《体育科技文献通报》
2016年第6期46-47,61,共3页
Bulletin of Sport Science & Technology
关键词
冬奥会
SWOT分析
宣传策略
Winter Olympics
SWOT Analysis
Propaganda Strategy
