摘要
东关街是扬州一条重要的历史文化街区,在对其进行实地调查、文献研究、资料分析的基础上,凝练其深厚的文化底蕴与地方特色,并将其转换为具有象征意义的图形、符号、色彩等视觉元素运用到东关街视觉形象设计中,使得这一历史文化街区得到更为有效的利用,对内增强本地人的文化认同感,增加凝聚力,对外起到扩大知名度的目的。
Dongguan Street is an important historical and cultural block in Yangzhou city. Based on its field investi- gation, literature research and data analysis, this paper argues that it＇ s necessary to refine its profound culture and local characteristics, and apply the visual elements of patterns, symbols and colors with symbolic meanings to the vis- ual image design of Dongguan Street, making this historic conservation area utilized more effectively and efficiently, which can enhance the natives＇ cultural identity and increase their cohesion internally and improve its popularity ex- ternally. In this way, Dongguan Street can be full of charm of ancient culture in combination with modem civiliza- tion, becoming a persuasive invitation letter.
出处
《扬州教育学院学报》
2016年第1期12-15,共4页
Journal of Yangzhou College of Education
基金
扬州市社科重点课题(扬社联[2015]6-9)
