摘要
文字、图形、色彩、动态、声音是动态图形的五大基本媒介元素,也是探索动态图形设计信息传达有效性的五个方面,结合教学与创作的实践案例分别分析各大元素吸引受众注意的有效技法,得出对不同媒介元素及技术特征的把握能更好地表达创意,能在动态图形设计中更好地实现信息的有效传递。
Text,graphics,color,motions and sounds are five basic media elements of motion graphics. They can also be considered as five aspects to explore the effectiveness of information transmission of motion graphic. By an analysis of the effective techniques of different elements to attract the attention of the audience combining with the practical cases of teaching and creation,well mastering the different media elements and characteristics of technology can express the ideas much better,and can effectively transmit the information in the motion graphic design.
出处
《浙江艺术职业学院学报》
2016年第1期129-133,共5页
Journal of Zhejiang Vocational Academy of Art
关键词
动态图形
信息传达
有效性
motion graphic design
information transmission
effectiveness
