摘要
高校思想政治教育承担着对大学生价值引导、行为规范、政治动员等的重要任务。微博是目前人们使用最为频繁的社交平台之一,因此,采用微博动员是高校思想政治教育工作的必然之举。通过分析影响微博动员的因素,如主客体、策略和话题内容等,解读如何影响微博动员效果的发挥。高校思想政治教育者利用这些因素,构建微博动员三级框架,采用情感动员策略和选择贴近实际的话题内容,发挥高校思想政治教育对大学生的导向作用。
Ideological and political education in colleges and universities bear the value guidance for university students,and code of conduct,the main task of political mobilization,etc. Weibo is currently one of the most frequently used social platform,therefore,using Weibo mobilization is the necessity of ideological and political education work. By analyzing the factors that influence the Weibo mobilization,such as subject and object,strategies,and the topic content is how to influence the effect of Weibo mobilization. Ideological and political educators to these factors,Weibo mobilization three-level framework,adopt the strategy of emotional mobilization and choose close to the actual topic content,play to the ideological and political education of the guiding role of college students in the network.
出处
《山东商业职业技术学院学报》
2016年第3期75-78,共4页
Journal of Shandong Institute of Commerce and Technology
关键词
高校
思想政治教育
微博动员
具体运用
colleges and universities
the ideological and political education
Weibo mobilization
specific use
