摘要
目的对公交站台献血公益广告的互动性设计进行研究。方法分析献血公益广告及公交站台广告的现状,探讨新媒体互动广告的特征,针对公交站台献血公益广告的互动性设计,提出相应的设计原则,同时提出公交站台血液广告的互动性设计方案。结论在公交站台献血公益广告中加入互动性设计,能够扩大受众面,提升献血公益广告的影响力,同时还能拉近人们与献血事业的距离,消除人们恐惧、紧张、疑虑的心理,吸引更多的人加入献血行列。
It analyzes the interaction design of bus stop blood donation advertising. It explores the current status of blood donation public service ads and bus stop ads, and discusses the characteristics of the interactive advertising. The interactive design rules of bus stop blood advertising is put forward, and the interactive design of the superman bus station blood donation ads is also proposed. Blood donation public service ads with the interaction design can effectively widen its audience base and improve the influence of blood donation public service ads. Meanwhile, it can close the gap between people and blood donation,eliminate the fear, tension, and doubts for the blood donators, and attract more people to join to donate blood.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第10期186-189,共4页
Packaging Engineering
关键词
公交站台
献血
公益广告
互动性
bus stop
blood donation
advertising
interaction
