摘要
随着我国经济的不断发展,银行成为人们日常生活中经常光顾的场所。许多带有民族传统文化烙印的标志设计更成为行业典范。本文从国内银行标志设计入手,分析民族符号的隐喻性应用,总结出现今国内银行标志设计的困境,并提出解决方法,使民族符号在银行标志设计的表现形式更加丰富,再现民族文化的瑰丽之美。
With the rapid economic development in China, banks have been the regular visited places in our daily life. Some of the bank loges characterized by our ethnic culture become the quintessence in design profession. Based upon logo designs of domestic banks, this paper analyzes the metaphorical application of national symbol, raise some solutions to the difficulties in logo design so as to enrich the manifestation patterns of national symbol in bank logo design as well as to demonstrate our magnificent civilization.
出处
《设计》
2016年第11期38-39,共2页
Design
关键词
民族符号
银行
标志设计
National symbol Banks Logo design
