摘要
我国旅游快速发展的势头,催生了大量实景演艺旅游产品的出现。大型实景演艺旅游产品《印象·刘三姐》和《印象·丽江》,不管是从制作、投入,还是从演出场次、观演人数、盈利收入等方面都可算是旅游演艺产品中的杰出代表。文章通过对两大型实景演艺旅游产品类型、演出内容、特征、发展现状以及对两者开发背景、地域文化性、运营模式、延伸品的对比研究,在此基础上进一步分析实景演艺旅游产品开发策略,提出应紧跟时代政策导向、融合地域文化、公司市场化运营、延伸多产融合发展的思路。
With the rapid development of tourism in our country,a mass of live performance tourism products are brought out. As large-scale live performance products,Liu San Jie Impression and Li Jiang Impression are the outstanding representatives no matter from which side,such as fabrication,input,action cutting,audience,profits. This paper firstly tease the product type,content of performance,characteristic of performance,Development Status of the two live performance products,on this basis,some Live performance tourism product development ideas were come up,such as keeping up policy guidance,fusing regional culture,company market-oriented operation,extension of productive development.
出处
《凯里学院学报》
2016年第2期68-73,共6页
Journal of Kaili University
关键词
实景演艺旅游产品
印象·刘三姐
印象·丽江
对比研究
live performance tourism product
＂Impression · Liu Sanjie＂
＂Impression · Lijiang＂
comparative study
