摘要
食品是人们生存的必需品,随着社会进步,生活水平逐渐提高,人们更加注重生活品质,尤其是食品。食品制造业为了吸引更多消费者也不段吐故纳新,在宣传上下足工夫,从而使得广告业这块园地丰富起来。指示词语的现象在食品广告中随处可见,可见指示词语在广告语中的重要性。在食品广告中恰当地使用指示语可以吸引更多的消费者,从而使产品广告更受欢迎,促进消费。
Foods are life essentials for people. With the social progress and gradual improvement of people＇s living standards,people pay more attention to the quality of life,especially to food. To attract more customers,food manufacturing industries exhale the old and inhale the new,concentrating their efforts on advertising,which make the field of advertising richer and richer. Deictic words are widely used in food advertising,so we can see the importance of deictic words in advertising. The appropriate use of deictic words in food advertising can attract more customers,thus making advertisements popular and promoting consumptions.
出处
《齐齐哈尔大学学报（哲学社会科学版）》
2016年第5期106-109,共4页
Journal of Qiqihar University(Philosophy & Social Science Edition)
关键词
食品广告
指示语
语用功能
food advertising
deictic words
pragmatic function
