摘要
运用博弈理论,构建了C2C电子商务信用形成的博弈模型,对C2C电子商务信用形成的内在机制和问题进行了分析。基于此,在C2C交易双方中引入信用监管机关,构建了政府监管下的C2C电子商务信用博弈模型,分析了政府监管对C2C电子商务信用形成的影响,提出了促进C2C电子商务信用建设的具体对策与建议。
The paper take the game theory as the tool,set up agame model to analyze the internal formative mechanism and problem of C2Ce-commerce credit.Based on this,add the credit supervision department of C2 Ctransaction,and set up the game model of C2Ce-commerce credit with government supervision department.And analyzed the important influence of government supervision to the formative of C2Ce-commerce credit.Based on the above analysis,put forward the countermeasures and suggestions to promote the construction of C2Ce-commerce
出处
《周口师范学院学报》
CAS
2016年第3期126-129,共4页
Journal of Zhoukou Normal University
基金
郑州市软科学研究计划项目"郑州市创新型城市建设的测评指标体系研究"(20141049)
关键词
C2C
电子商务
信用
博弈
监管
C2C
electronic commerce
credit
game
supervision
