摘要
医院网站既是体现现代医院信息化的标志,又是宣传医院的实用工具。本研究对国内50家医院网站进行数据统计分析,从医院网站建设目的、框架、存在问题以及营销策略等方面进行探讨。研究发现,部分医院网站存在对官方网站的重视不足、网站设计缺乏美感、内容杂乱缺乏条理、忽视网站的运营与推广等诸多方面的问题。研究提出,医院应以患者为中心的宗旨,设立信息化管理相关的各项管理规章制度,规范医院网站的维护管理机制,形成领导重视、人员配置合理、知识结构全面、维护机制健全完备、运作有序有效的网站建设工作格局,有利于网站建设和运营的监督和检查,有效促进网站的健康发展。应加强网站的安全性监管,选择合理域名拓宽推广方式,同时,注重界面设计,加强网站的功能性,使网站更好的服务于患者和医护人员,从而保证网站健康、稳定、可持续的运营发展,为医院带来真正的社会效益、经济效益。
Hospital website is not only a symbol of modern hospital informatization, but also a practical tool for hospital propaganda. This study analyzes the website data of 50 hospitals in China, and discusses the the purpose, framework, existing problems of hospital website construction and the marketing strategy. The research finds that some hospital websites have problems as follow： lack of attention to the official website, lack of aesthetic feeling of the website design, content disorder, and the neglect of operation and promotion of the website. This study proposes that the hospital should take the patient as the center, establish information management related management rules and regulations,standardize the maintenance and management mechanism of hospital website, form the website construction work pattern that leadership recognition, personnel allocation reasonable, comprehensive knowledge structure, maintenance mechanism complete, orderly and effective operation, which can conducive to the website construction and operation of the supervision and inspection, and effectively promote the healthy development of the website. The security of the website supervision should be strengthened, and choose a reasonable domain name to expand the way. At the same time, pay attention to interface design, strengthen the website＇s functionality, so that the website can better service to patients and medical personnel, to ensure the website health, stability, sustainable development, in order to bring real social benefits, economic benefits.
出处
《中国医药导报》
CAS
2016年第13期148-152,共5页
China Medical Herald
基金
河北省卫生计生委科研项目科研基金(20160374)
关键词
医院网站
网站建设
运营推广
信息化
Hospital website
Website construction
Operation promotion
Information technology
