摘要
首先以"设备时代"为例分析了跨境电商平台存在的风险因素和平台的风险管控流程,然后基于期望效用理论构建考虑平台风险偏好及管控成本的整数规划模型,以最大化应对措施效用值为目标,求得最优的风险应对策略组合,为跨境电商平台风险应对策略选择提供决策支持。
Firstly we take the ＂equipmentimes＂ as an example to analyze the risk factors and the processes of risk management in cross-border e-commerce platforms, then we build a integer programming model considering platform risks appetites and cost of managements based on the expected utility theory. We maximize the expect value of re- sponse strategies as the goal ,seek for the optimal risks response strategies and provide decision support for cross- border e-commerce platforms risk management_
出处
《科技与管理》
2016年第2期117-122,共6页
Science-Technology and Management
关键词
跨境电商
风险管控
期望效用
风险偏好
cross-border e-commerce
risk management
utility theory
risk preference
