摘要
安徽在塑造文化强省形象方面具有得天独厚的优势:历史文化丰厚底蕴形成独具风格的安徽品牌文化体系;特色民风民俗文化,打造安徽独特的"地域文化名片";加强安徽非物质文化遗产的开发和利用。每一个安徽人要共同为塑造安徽文化强省形象出谋划策:整合安徽民间文化资源,树立"活力安徽"形象;打造安徽优势文化,建设"魅力安徽"形象;做大做强安徽文化企业品牌,树立"潜力安徽"形象;宣传推广安徽品牌文化,建设"和谐安徽"形象;输出安徽民间文化,树立"国际安徽"形象。加强安徽品牌文化建设,有利于提升安徽文化软实力。
The cultural brand construction is used to shape the image of culture in Anhui Province that has a unique advantage： History and culture of rich background formed unique brand culture system in Anhui, The characteristics of folklore culture, shape the Anhui unique “regional culture card”; The intangible cultural heritage of the development and utilization is to promote the establishment of “good”Anhui image. Anhui is a culture strong province construction that needs every Anhui people give attention and suggestions, together to help shape the image of culture in Anhui Province construction：accurate overall positioning of the Anhui culture brand, to set up the dynamic image of Anhui Province; It is to promote the construction of Anhui advantage brand development of cultural industry, “charming Anhui” image; becoming bigger and stronger Anhui culture brand, It is to set up “potential Anhui” image; Increasement of Anhui culture brand promotion, establishing the image of“international”in Anhui. Using the unique brand culture construction shape the image of culture in Anhui Province is to optimize the environment of Anhui area, so as to increase strength of Anhui area.
出处
《城市学刊》
2016年第2期85-87,共3页
Journal of Urban Studies
基金
2014年安徽省高校人文社科重点项目(SK2014A201)
关键词
安徽品牌
文化优势
形象塑造
融合实践
Anhui brand
culture advantage
culture image creation
integration practice
