摘要
本文通过分析儿童职业体验行业的现状,以"星期8小镇"儿童职业体验乐园为例,运用问卷调查的方式,从调查结果分析该品牌的优势、劣势、机会和威胁,为儿童职业体验行业发展提供一定的理论依据。
In this paper, analysis the experience of childminders professional status, to small town 8 weeks children professional experience Le Park as an example, using the method of questionnaire survey, the findings from the analysis of the brand＇s advantages, weaknesses, opportunities and threats, for children of professional experience industry development to provide a theoretical basis.
出处
《湖南城市学院学报（自然科学版）》
CAS
2016年第4期197-198,共2页
Journal of Hunan City University:Natural Science
关键词
体验经济
体验营销
品牌塑造
职业体验
Experience economy
-Experiential marketing
Brand building
Professional experience
