摘要
引入实物期权理论研究电信新业务的投资评估方法,分析电信运营企业新业务发展现状及问题,总结运用实物期权理论对电信新业务投资评估的可行性与优越性,构建基于实物期权理论的电信新业务投资评估分析框架,并且以某电信新业务为例作实证研究。论文给电信运营企业新业务的开发投资评估提供科学方法及理论参考,使电信运营企业在新业务的开发与投资过程中,减少资源浪费,提高投资效率。
This paper introduces the real option to give a new perspective of new telecommunication service investment evaluation. Firstly, this paper analyzes the situation and problem of new telecommunication service development. Secondly, it gives a summary for feasibility and superiority of the evaluation method by using real option concept. Finally, an evaluation framework of new telecommunication service investment is illustrated. An empirical research which takes a new telecommunication service for example is also given in the paper. We aim to provide an alternative method and theoretical reference so that the telecommunication operators can develop the new telecommunication service more efficiently.
出处
《科技管理研究》
CSSCI
北大核心
2016年第10期215-220,共6页
Science and Technology Management Research
关键词
实物期权
投资决策
电信新业务
电信运营企业
real option
investment evaluation
new telecommunication service
telecommunication operator
