摘要
采用文献资料法、访谈法、实地调研等研究方法,对户外休闲运动自然资源丰富、地形地貌独特且已成功举办过13届国际山地户外运动赛事的重庆武隆进行研究。为了深入了解,笔者亲赴重庆武隆进行实地调研,与武隆仙女山户外运动中心管理人员、重庆武隆县文体局管理人员以及户外休闲运动参与者进行了交流,然后深入剖析重庆武隆户外休闲运动发展中存在的问题,提出未来户外休闲运动发展方式:城乡统筹,资源有效整合;乡村生态旅游与户外休闲运动相结合;充分利用网络营销平台,拓展国际山地户外运动赛事品牌影响力;引入社会资金,夯实重庆武隆户外休闲运动软硬件实力;引导重庆高校创设户外运动专业与课程。
Through literature study,interview and field survey,this paper analyzed the 13 international mountain outdoor recreational sports competitions held in Wulong,Chongqing,aplace with rich natural resources and unique landforms.Interviews were made with the administration staff and participants of the outdoor recreational sports in Xiannyu Mountain.Problems were analyzed and countermeasures were proposed.It was necessary that the urban and rural,resources be integrated effectively.The rural ecotourism and outdoor recreational sports could be combined.The marketing platform on the internet should be well utilized and the brand influences be expanded.The social funds should be included.The colleges and universities in Chongqing could provide courses and majors of outdoor recreational sports.
出处
《武汉体育学院学报》
CSSCI
北大核心
2016年第5期36-40,共5页
Journal of Wuhan Sports University
基金
国家社会科学基金项目(13BTY047)
重庆工商大学长江上游经济研究中心2015年度科研平台开放课题(1456005)
关键词
户外休闲运动
重庆武隆
人文资源
网络营销平台
城乡统筹
乡村生态旅游
outdoor recreational sports
Wulong
humanity resource
network marketing platform
urban and rural coordination
rural ecotourism
