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全民直播,素人变现 被引量:1

QIPA COUNTERATTACK
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摘要 在直播以前,张多金只是一个有点钱、没有闲、有点音乐理想、没有知名度的“素人”。因为想结识一些新朋友,他也注册了陌陌号,上面只有十几个朋友。没想到,作为一个小时候就开始喜欢音乐和创作的普通人,在陌陌直播之后,这个才来三个月的新人,其粉丝已经超过了16万。不管他自己是否意识到,因为音乐这项才艺,张多金也成了直播“网红”。 It is not easy to find an accurate definition of a word now. Take QiPa for instance, it used to mean unique and beautiful flowers, and to be used to describe extraordinary art works and outstanding people; now, it means exotic behavior or unusual personality. Well, there is else extension meaning. When some people or incidences are labeled Qi Pa, they can be uncommonly good or extremely disturbing; appreciated or criticized. Now, the controversial label has become a business. Anyway, let us face it, it can draw huge attention.With the label, people can sell their beauty or ugliness, can broadcast their privacy or dig others', can exploit their knowledge or ignorance. By all means, they manage to be KOL(key opinion leaders) and counterattack the counterparts.
作者 何菲
出处 《IT经理世界》 2016年第9期38-44,40,共7页
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