摘要
新媒体是公众了解高职院校相关信息的重要媒介。就高职院校品牌营销而言,新媒体以其全球性、全民化、融合性、移动性等特征,极大地拓展了高职院校的品牌营销渠道,实现了高职院校官方机构与公众之间的有效互动,极大地影响着公众对于高职院校品牌的认可与评价。
The new media is an important media for the public to be acquainted with the related information of higher vocational colleges .With regard to expansion of higher vocational schools＇ brand marketing ,new media greatly expands the brand marketing channels of higher vocational schools and realizes effective interaction between official institutions of higher vocational schools and the public , which greatly impacts the recognition and appraise of the public to higher vocational schools＇ brands .
出处
《天津职业院校联合学报》
2015年第12期30-33,共4页
Journal of Tianjin Vocational Institutes
关键词
新媒体
高职院校
品牌营销
应用
new media
higher vocational schools
brand marketing
application
