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电商视域下茶叶营销方式探微究 被引量:5

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摘要 电子商务高速的发展,茶叶的营销方式也日益多元化。茶叶如何能借助电商形式提高销售量,如何在电商的形式下完善其营销模式,这成为茶叶经营者必须思考的问题。本文通过分析电商平台,对茶叶电商的营销方式进行分析,以期对茶叶销售有一定的借鉴意义。
作者 牛文娜
机构地区 郑州财经学院
出处 《福建茶叶》 北大核心 2016年第4期55-56,共2页 Tea in Fujian
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