摘要
The Olympic Games, as the global sports event, attract many countries in the world to participate in and they always take obtaining the right of holding it as the pride of the country. With the constant development of the Olympic Games, people have proposed higher requirements for it and the reformation is eagerly needed and the reformation is mainly concentrated on the item setting. According to a large amount of theoretical research to the item setting of Olympic Games in academia, there is big issue about the item setting for the current Summer Olympic Games which has sustained for a long time. Its practical representations are the contradiction between narrowing the scope of the Olympic Games and borrowing in the new items and the contradiction of gender equality in item setting and also the contradiction of balancing the business value and social value. Therefore, this thesis will mainly study on the evolution and value of the item setting of the Summer Olympic Games and propose reasonable improvement measures for the issue of the item setting, combining with the practical conditions, and thus to better promote the sustain development of the Summer Olympic Games.
