摘要
运用社会统计和网络观测的方法,对国内100名最具影响力的网络意见领袖进行了观测分析。研究发现:从基本社会属性上分析,网络意见领袖男性居多,年龄偏大,具有高学历、以文科教育背景为主和聚集于特定专业等特点;网络意见领袖社会身份多元,但以传媒人士和"公知"为主,其网上活动领域广泛,言论具有敏感性和批判性;在现实生活中,特别是在网络舆论里,网络意见领袖的活跃度和影响力非常突出。对于网络意见领袖来说,影响力、公信度以及话语权等是基础,体现价值的观点是核心,丰富的知识文化与出色的表达能力是条件,现代网络媒体是平台。当前要正确认知网络意见领袖,规范其网络行为,并引导青年网民积极思考,慎重选择网络意见领袖。
This paper adopted social statistics and network observations to analyze 100 most influential network opinion leaders in China. The results showed that most of them are male,senior in age,highly educated,with liberal arts education background,and from specific majors. Besides,they have diversified social identities,with media professionals and public intellectuals accounting for most part of them. They pay attention to many fields and their opinions tend to be sensitive and critical,which makes them prominently vital and influential in real world,especially in network public opinion. For network opinion leaders,influences,credibility and discourse power are their basis; opinions embodying values are their core views; rich knowledge and outstanding presentation skills are their strengths; and network media are their strategic platform. In sum,it is of great significance to develop a correct understanding of network opinion leaders,to regulate their online behaviors,and to guide young netizens to think actively and follow network opinion leaders with prudence.
出处
《广东青年职业学院学报》
2016年第1期17-22,共6页
Journal of Guangdong Youth Vocational College
关键词
网络
意见领袖
特征
Network
Opinion Leaders
Features
