摘要
太极拳养生文化是属于整个民族的珍贵的文化资源。乡土社会的解体、传承理念的落后、西方体育的引进使太极拳养生文化遭受前所未有的发展困境。当前,太极拳养生文化需要秉承文化自觉观念,实施面向大众、聚焦未来的品牌化路线,坚持市场先行、产业链接的品牌化模式,以促进太极拳养生文化从文化资源转变为文化资本,拓展太极拳文化在现代社会的生存与发展空间。
Tai Chi boxing culture of health preserving is the whole nation＇s precious cultural resources,but now it is in the unprecedented development dilemma because of the disintegration of rural society,the out-dated concept of inheritance,and the introduction of western sports. To solve the above problem,we need to focus on the cultural consciousness,take branding route for the mass market,and implement branding mode with the industrial links,which will promote Tai Chi boxing culture of health preserving changes from cultural resource to cultural capital,and expend its development space in the modern society.
出处
《河南教育学院学报（哲学社会科学版）》
2016年第2期101-104,共4页
Journal of Henan Institute of Education(Philosophy and Social Sciences Edition)
基金
2013年河南省哲学社会科学规划项目"养生哲学视阈下的中原武术文化研究"(2013BTY003)
2015年河南省教育厅人文社会科学研究项目"品牌战略下太极养生文化的发展研究"(2015-GH-373)
关键词
太极拳养生文化
文化资源
文化资本
Tai Chi boxing culture of health preserving
cultural resources
cultural capital
