摘要
本文通过研究近些年国内消费者购买决策的相关文献发现,学者主要从影响决策相关因素和刺激消费者购买的方法进行分析。影响消费者购买因素包括:个人因素、社会文化因素、企业因素。刺激消费的策略包括市场细分与产品差异、注重文化精准营销、选择恰当营销手段、提升品牌知名度和承担社会责任。
This essay find researches of domestic scholars on Consumer Purchase Decision-Making issue which can be categorized into three aspects： personal factors, sociocultural factor, business factors. Policies to stimulate consumption include Market segmentation and product difference, Paying attention to culture and precision marketing, choosing appreciate marketing tools, promoting the brand popularity, assuming more social responsibilities.
出处
《特区经济》
2016年第3期171-172,共2页
Special Zone Economy
关键词
消费者
购买决策
影响因素
Consumers
Purchase Decision-Making
Influential factors
