摘要
我国是一个以农业为主的大国,农产品出售比例在我国的经济体系中占有重要地位,但由于我国的农业生产方式以及从事农业生产的人员的文化素质的制约,我国的农产品销售一直处于直接贩卖的方式,网络销售农产品的方式一直没有良好的发展。本文则主要分析我国农产品网络营销的现状,总结出农产品网络营销面临的困难以及解决困难的措施。
China is a big predominantly agrarian country. The sale proportion of agrieuhural products plays an important role in China＇s economic system, but because of the restriction of the agricultural production mode and cultural quality of personnel engaged in agricultural production, sales of agricultural products has been in direct trafficking, the network marketing of agricultural products has not got good development. This paper analyzes the current situation of agricultural marketing, sums up the difficulties facing agricultural marketing and proposes measures to resolve difficulties.
出处
《价值工程》
2016年第11期68-69,共2页
Value Engineering
关键词
农产品
网络营销
现状
解决措施
agricultural products
network marketing
current situation
solution
