摘要
从葡萄酒庄旅游发展入手,对葡萄酒庄发展现状进行分析,指出酒庄旅游存在的规划设计仿造、文化形象内涵缺失、宣传营销手段单一、管理方法陈旧等困境,提出了可持续型酒庄开发、地域与历史文化挖掘、新媒体全方位营销、会员汇聚管理方法等发展葡萄酒庄旅游的可持续模式。
This paper analyses the current development of Chinese wineries, points out problems in winery tourism such as the lack of unique cultural connotations, mismanagement, out - of - date marketing, etc. and proposes that those wineries should inject culture -related symbols, practice online marketing and promote the all - round development of tourism wineries.
出处
《大连民族大学学报》
2016年第2期130-133,共4页
Journal of Dalian Minzu University
关键词
葡萄酒庄
旅游产业
融合发展
中国文化
wineries
tourism industry
integrated development
Chinese culture
