摘要
从web用户产品评论角度构建企业竞争情报挖掘应用模型,获取企业产品竞争情报。从竞争情报5个工作流程角度分析了web用户产品评论的情报价值,构建了模型的web用户产品评论采集模块、清理模块、挖掘模块和应用模块,并以小米4手机为例进行实证验证。研究表明,web用户产品评论具有良好的情报价值,实证证明了模型能有效挖掘基于web用户产品评论的竞争情报,并应用于企业产品分析。
From the angle of web users product reviews. The paper builds enterprise competitive intelligence mining appli-cation model to achieve competitive intelligence for enterprise products. This paper also analyzes the intelligence value ofproduct reviews from the points of view that 5 working process of competitive intelligence, constructs the model of web userproduct reviews acquisition module, cleaning module, mining module and application module, with a case study of MI 4 em-pirical validation. Research shows that the web user product reviews have good intelligence value, empirical proves that themodel can effectively mining competitive intelligence based on web user product reviews, and applied to the enterpriseproducts.
出处
《情报科学》
CSSCI
北大核心
2016年第4期80-85,共6页
Information Science
关键词
web用户产品评论
挖掘
企业竞争情报
实证分析
web user product reviews
mining
enterprise competitive intelligence
empirical analysis
