摘要
这个品牌诞生只有5年,它如何进入中国智能手机第—梯队？3月的北京,乍暖还寒。智能手机市场竞争的热度则早巳飙升,小米、vivo、OPPO等智能手机企业在春节过后便迫不及待地祭新搏杀。不过,IDC近期公布的一组数据预示着全球智能手机市场正在降温：2015年全球智能手机市场出货量14.4亿部,年增10.4%。预计2016年出货量15亿部,仅增长5.7%。
Only 5 years old, how does VIVO manage to land on the top ladder of smart phone industry? According to IDC latest report, there will be 1.5 billion new smart phones in 2016, only 5.7% higher than output in 2015. China market is almost saturated.Vivo's VP and CMO Feng Lei said, 'The market changes dramatically. We have to tiptoe gingerly every day. Our aim is to be healthier and long-lived, live to see tomorrow's sun, Now, most Chinese consumers own more than 3 smart phones on average, and they tend to expect more. That's why we release high-end products to make new niche. '
