摘要
大数据时代的文学,除了发生全球化、市场化、图像化、大众化、快餐化、碎片化、边缘化等显而易见的变革以外,还有很多变化值得研究者关注,譬如从无限"广播"走向定位"窄播",由"批量生产"过渡到"量身打造",从"沉吟冥想"渐变为"身临其境",等等。所有这些,也还只是网络文学变革易于觉察到的一些侧面。随着大数据观念、技术的大力推进和日渐渗透,一路高歌猛进的文学数字化生存浪潮,迟早要涉及"所有时代所有地方的所有作品"。当前中国学者高度关注的所谓"微文学"和"微美学"等话题,也必将深入到大数据的海洋中,以便从"总体性"视角真正触摸到文学冰山隐匿的部分。更为重要的是,大数据技术为当代文学生产与消费提供了全新的机遇,并必将在中华文学的伟大历史上开创出一个前所未有的辉煌时代。
Many changes have occurred to Chinese literature in the era of big data, such as commercialization, pictorialization, popularization, snackilization, fragmentation and marginalization and so on. In addition, we should also pay attention to such changes, for example, from the ＂broadcast＂ to positioning ＂narrowcasting＇, from ＂mass production＂ to ＂personalized production＂, from ＂Imagine＂ changed to ＂presence＂, etc. These are only some of the aspects of network literature change. With promoting of big data technology and developing of digital being, literature must be involved every work in everywhere and every time sooner or later. Current Chinese scholars are highly concerned about the so-called ＂micro literature＂ and ＂micro aesthetics＂ and other topics, but also will go deep into the ocean of big data, so as to understand the hidden part of literary tip of the iceberg. More to the point, the big data technology provides a new opportunity for contemporary literary production and consumption, and will create an unprecedented era of glory for the history of the Chinese literature.
出处
《长江学术》
2016年第1期68-73,共6页
Yangtze River Academic
关键词
大数据
窄播
量身打造
身临其境
Big Data
xRSSdiO
Personalized Customization
Reading on the Scene
