摘要
海南中部民族地区拥有丰富的自然和文化旅游资源,但旅游开发过程中存在规划意识薄弱、开发与保护未结合;开发力度不持续、旅游品牌产品不多;专业人才极缺乏、旅游服务质量较低;产品体系不完善、旅游商品开发滞后;区域内联动缺乏、整合营销力度不够等问题,制约着中部民族地区旅游经济的健康发展。要着力强化协同规划、坚持开发保护并重;加强管理创新、打造特色旅游品牌;培养旅游人才、加大人才引进力度;以市场为导向、加强旅游商品开发;加强区域合作、强化整合营销传播等加快旅游开发。
Minority area of central Hainan has abundant natural and cultural tourism resources. However,there are many problems in the procedure of tourism development which constrain the tourism economy,such as lack of planning awareness,development without protection,lack of development drive and brand products,lack of professional talents,low quality of tourism service,imperfect products system,lagging development of tourism commodities,and lack of linkage and integrated marketing efforts,etc. To develop tourism in minority regions,we should strengthen cooperative plan,insist on the development with protection,strengthen the management innovation,create the distinctive tourism brand,cultivate tourism talents,enlarge talent introduction,quicken the market-oriented development of tourism products,and enhance regional cooperation and the integrated marketing communication.
出处
《琼州学院学报》
2016年第1期36-40,共5页
Journal of Qiongzhou University
基金
海南省教育厅高等学校科学研究基金项目(HNKY2014-69)
关键词
海南
民族地区
旅游
开发
保护
合作
人才
Hainan
minority area
tourism
development
protection
talent
