摘要
新兴媒介的发展,使得受众这个概念很难完全地概括所有的媒体使用者。由于新媒体的交互性和个性化,为媒体使用者成为传播者和信息生产者提供了技术条件,他们往往具有多重身份。受众的变化又导致了很多相关因素以及现实情况的改变。
The development of new media makes it difficult to use＂audiences＂to generalize all the media users.The interaction and personality of new media offer technology for the media users to become information producers.They often have multiple identities.The changing audiences led to the change of related factors and actual situation.
出处
《兰州文理学院学报（社会科学版）》
2015年第6期113-116,共4页
Journal of Lanzhou University of Arts and Science(Social Science Edition)
