摘要
中国社会的舆论场生态正在发生重大变化,立足互联网时代舆论场生态面临的重要变化和所处的社会语境,从意见表达者、平台开放性、观点集中度等三个要素阐述舆论引导面临的新挑战。继而通过解读当前舆论引导的新要求,并在简要回顾舆论引导理念和方式变化历程的基础上,提出舆论引导范式转型的若干建议:把握社会问题、设置稳定的公共议题,鼓励实名制表达、形成理性的观点互动,超越单一性思维、强化复杂性认知框架。
The general environment for public opinion in the Chinese society is undergoing major changes. Based on the important changes of the public opinion environment in the Internet age and its social context, this article first elaborates on the new challenges to public opinion guidance in terms of opinions expression, platform openness, and the concentration degree of views. Then, it interprets the new requirements of the current public opinion guiding, and after a brief review of the evolution of the public opinion guidance ideas and ways, provides a few suggestions for the transformation of the mode of public opinion guidance： grasp the social problems and establish stable public issues; encourage real-name-based expression of views and form reasonable interaction of viewpoints; and transcend singular thought and strengthen the complexity understanding framework.
出处
《学术前沿》
CSSCI
2016年第5期16-23,共8页
Frontiers
基金
广州市人文社会科学重点研究基地“广州大数据与公共传播研究基地”
广州市社科联项目“广州网民社会心态与舆论格局研究”的成果
关键词
互联网时代
舆论引导
范式转变
复杂性认知框架
Internet age, public opinion guidance, mode transformation, complexity understanding framework
