摘要
低碳旅游已逐渐成为低碳经济的重要组成部分,从消费行为出发,通过问卷调查旅游者的旅游习惯和行为方式,运用Logistic模型研究旅游行为及消费方式对低碳旅游服务消费意愿的影响。结果表明在社会总环境不变的情况下,旅游者的个人特征(包括受教育程度和收入水平)、兴趣特征(旅游距离和愿意支付时间)、经验特征(出行方式、住宿、餐饮习惯等)以及低碳认知程度对其低碳旅游消费意愿具有显著性影响。
The tourism industry with low-carbon characteristics has gradually become an important constituent of low-carbon economy. Using Logistic Model, it studies the influence of the tourist behavior and consumption upon the low carbon tourism service consumption. The study found that tourists＇ personal characteristics（education degree and income level）,interest features（travel distance and the time will be paid）,experience characteristics（transportation, accommodation, food habits, etc）and the low carbon cognitive degree have signifi cant effects on the purchase intention in low carbon tourism, in the condition of the whole social environment is invariable.
出处
《中南林业科技大学学报（社会科学版）》
2016年第1期84-87,共4页
Journal of Central South University of Forestry & Technology（Social Sciences）
基金
2015年度江西省艺术科学规划项目课题"县域文化与旅游相结合的项目策划研究-以进贤为例"
中国清洁发展机制基金"南昌市低碳产业体系建设与示范"(1213086)
关键词
低碳旅游
消费意愿
旅游行为
low-carbon tourism
consume intention
tourist behavior
