摘要
上世纪90年代以来,晋商题材电视剧的热播受到人们的普遍关注,在全国范围内掀起了"山西文化热"。在市场经济的新时代,晋商题材和电视剧这种艺术手段擦出了"火花",为我国电视剧的发展提供了许多宝贵的经验。晋商文化在电视剧的推动下,成为现代社会人们学习和效仿的精神。可以说,在晋商文化的传播与传承的过程中,"电视剧"功不可没。文章从传播学中的议程设置理论出发,对电视剧影响之下的晋商精神的传播进行探析。笔者试图从题材的选择,设置者,设置的时机,媒介类型等几个方面来分析晋商题材的电视剧是如何进行议程设置的,并且如何发挥议程设置的最大效果。
Since the nineties of the last century,Shanxi teleplays hit by the people’s attention,and by many scholars to study. In the new era of market economy,of Shanxi Merchants themes and drama of this artistic means to wipe the＂spark＂,provides a lot of valuable experience for the development of China’s TV. The Jin business spirit,in the promotion of TV drama,learn to become people in modern society and follow the spirit of. It can be said,in the process of dissemination and inheritance of The Jin business spirit,＂TV drama＂contributed a lot. This article from the communication in the agenda setting theory,under the influence of TV communication on the spirit of shanxi culture. The author tries to from the choice of subject matter,setting,setting time,media types and so on several aspects to analyze Shanxi Merchants theme of the drama is how to set the agenda,and how to exert the maximum effect of agenda setting.
出处
《忻州师范学院学报》
2016年第1期35-40,共6页
Journal of Xinzhou Teachers University
关键词
晋商精神
议程设置
传播
电视剧
The Jin business spirit
agenda setting
communication
TV play
