摘要
电视作为大众传播媒介,主持人的影响力既是电视媒介的重要资源和市场竞争力的重要因素,也是节目品牌甚至电视品牌的重要组成部分。随着经济社会的不断发展进步,人们对于休闲娱乐的要求越来越高,电视节目也紧跟着观众的口味而改变,比如电视综艺节目中主持群的出现。因此,打造主持人的实力和影响力成为电视媒体的核心工作之一。电视节目发展至今,多人主持逐渐变成了各大节目的特定主持人配置模式,其影响力在当下的电视综艺节目中越来越大。主持群的出现和发展,无论是对电视综艺节目,还是对主持人自身的发展,都具有重要意义。文章通过对综艺节目《Running man》和《快乐大本营》主持群特点的比较,对主持群有更深一步的认识。
As a mass media, the influence of TV host is not only an important resource of TV media and an important factor of market competitiveness, but also an important part of the program brand even TV brand. With the increasing development of the economic and social progress, there is growing demand for leisure entertainment. Television program also changes with the audiences＇ tastes, and the host group such program as TV variety show appears. Therefore, to build the strength and influence of the host has become one of the core work of TV media. So far, many hosts have gradually became a specific configuration for different programs, and their influence in the current television variety show has become more and more evident.The emergence of the host group presiding over the TV variety show exerts a great influence upon the development of the programs and the hosts. Based on a comparison of the host groups of the variety show Running Man and Happy Camp, this paper tries to deepen the understanding of the host groups.
出处
《乐山师范学院学报》
2016年第1期111-115,共5页
Journal of Leshan Normal University
关键词
电视
综艺
主持群
Television
Variety Show
Host Group
