摘要
《中国共产党与你一起在路上》宣传片,依托互联网等新媒体进行传播,塑造了一个充满梦想、勇于担当的中国共产党形象,成为当前我国政治传播的成功案例。片子大致经历了"国际传播—国内网上传播—国内媒体新闻评论—新一轮网上传播—国内专家学者评论及媒体报道"这五个传播阶段。运用政治传播相关理论,从控制、内容、媒介、受众、成效和反馈等多个维度分析了这部宣传片。宣传片的政治传播功能与成效主要体现在政党形象的传播与塑造;弘扬理想,激发斗志;拓展外交渠道,提高国际声望和价值传播等方面。
The propaganda film The Communist Party of China is with you along the way,relying on the Internet and other new media to spread, created an image of the Communist Party of China that is full of dreams and is fully responsible, which has become a successful case of Chinese political communication. The video generally experienced International communication -- domestic online communication--domestic media commentary--a new round of online communication scholars comment and media coverage of the five stages of communication. This paper uses relevant theories of political communication and muhi -- dimension analysis of this propaganda film from control, content, media,audience, results and feedback. The political commu nication function and effect of the propaganda film is mainly reflected in the spread and shaping of the political party image, promote the ideas, inspire the morale, expand the diplomatic channels, improve the international reputation and value commu nication and so on.
出处
《胜利油田党校学报》
2016年第1期29-32,共4页
Journal of The Party School of Shengli Oilfield
关键词
政治传播
政党形象
话语权
软实力
political communication
Party image
discourse power
soft power
